June 23, 2023
Craft beer enthusiasts know that perfection lies in the details. From the meticulous brewing process to the careful selection of ingredients, every element contributes to creating an exceptional beer. However, once the beer is bottled or canned, it can encounter various obstacles that compromise its intended flavor profile. The key factor in preserving the beer's true essence? Freshness. Join us as we delve into the captivating world of fresh beer and discover how Hops to Home guarantees that you always enjoy beer just as the brewer intended.
The Irresistible Allure of Fresh Beer:
A beer's journey from the brewery to your glass is an intricate one, and freshness plays a pivotal role in maintaining its quality. Prolonged exposure to unfavorable conditions such as heat, light, oxygen, and time can lead to significant flavor degradation. At Hops to Home, we recognize the importance of preserving the vibrant flavors of freshly brewed beer. That's why we go above and beyond to ensure that each sip you take transports you to the brewer's vision.
Why Fresh Beer Is the Epitome of Excellence:
Experts unanimously agree that fresh beer is unparalleled in taste. Chemical compounds responsible for the beer's vibrant flavors are delicate and start to deteriorate rapidly over time. Four primary adversaries threaten the freshness of beer: light, oxygen, heat, and time.
Light: When beer is exposed to light, it triggers a reaction with isohumulones (compounds derived from hops) that releases thiols, creating an off-putting skunk-like aroma. To mitigate this, Hops to Home takes every precaution by using UV-resistant brown bottles and even more effective cans.
Oxygen: Although it's challenging to eliminate oxygen entirely, modern bottling and canning techniques minimize its presence. By flushing bottles with CO2 during the packaging process, we ensure that the remaining oxygen is reduced, safeguarding the beer from oxidation that can lead to stale, lackluster flavors.
Heat: Proper temperature control is crucial for maintaining the freshness of beer. Excessive heat accelerates the aging process, potentially causing yeast cells to rupture and resulting in unwanted flavors. At Hops to Home, we prioritize optimal storage conditions, preventing the detrimental effects of elevated temperatures.
Time: As with many things, beer deteriorates with age. The issues mentioned above compound over time, leading to a less enjoyable drinking experience. To fully appreciate the vivid hop flavors of an IPA or the crispness of a lager, it's best to consume them as fresh as possible.
Our Commitment to Freshness:
At Hops to Home, ensuring that you experience the pinnacle of freshness is our top priority. We collaborate directly with Australia's finest craft brewers, enabling us to acquire shipments shortly after the beer has been packaged, often within a week. To preserve their impeccable quality, our warehouse employs meticulous storage practices that shield the beer from light and heat. Additionally, our rigorous inventory procedures guarantee that no beer lingers past its prime.
When you receive a shipment from us, rest assured that the beer is delivered to your door with unparalleled freshness. We are committed to providing you with an extraordinary beer-drinking experience by making freshness an integral part of our service.
Just like from the tap.
Hops to Home supports the Responsible Service of Alcohol
WARNING Under the Liquor Control Reform Act 1998 it is an offence to supply alcohol to a person under the age of 18 years (Penalty exceeds $6,000). For a person under the age of 18 years to purchase or receive liquor. (Penalty exceeds $500)
Liquor License Number 36138005